Rajinikanth’s Brand Kabali now on mobile phones and coffee



If you thought a ride on AirAsia’s Kabali airline was out of your budget, here’s something affordable for every Rajinikanth fan. Coveritup, a company that churns out high quality mobile phone cases, has partnered with the makers of Kabali for exclusive merchandise roll-out.
From Kabali mobile cases to coffee mugs and posters, Coveritup is the official merchandise partner of the Rajinikanth-starrer which is slated to hit the screens on July 22.
“I consider this an opportunity more than anything else. The idea is not to sound commercial, but inspire others,” Ronak Sarda, founder and design strategist of Coveritup, told IANS.
“Being a startup, not only our hard work paid off but the fact that the entire team of ‘Kabali’ has been so supportive and understanding is not something one would expect. Making a good design is one thing, but appreciating and letting us be a part of something this big, means a lot,” he said.
Instead of using the official poster of “Kabali”, Ronak and his team came up with their own design.


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